Real Estate & Property Management
Goodall Property Group
A custom WordPress real estate platform for a Maine property investment and management company, with a bespoke CMS for homes for sale and rental properties.
- Services
- Web Design, WordPress Development, Custom Real Estate CMS, Property Listing Management, Dynamic Property Pages, Mobile Optimization, On-Page SEO, Lead Generation
- Location
- Maine
About this project
Goodall Property Group is a growing real estate investment and property management company in Maine. Their expanding portfolio of homes for sale and rentals needed a professional, modern website that could serve as both a marketing platform and an internal property management resource.
Rather than relying on standard WordPress pages for each property, we built a custom real estate content management system. The team can now upload, edit, organise and publish property listings themselves, without needing ongoing development help. Dynamic, database-driven templates ensure every new listing keeps a consistent, professionally designed appearance.
Custom backend functionality also covers rental property information, so the company can maintain that side of the business internally while the public-facing site showcases available homes with photography, pricing and detail pages.
Special attention was given to scalability: the architecture accommodates additional properties, rental listings and future business expansion as the portfolio continues to grow.
Key website features
- Custom WordPress design
- Modern layouts, real estate photography and branding built around the company’s identity.
- Custom real estate CMS
- A bespoke WordPress backend for creating, editing, organising and publishing property listings without developer help.
- Homes for sale listings
- Dedicated listings with descriptions, pricing, photographs, property details and contact information.
- Rental property management
- Custom backend functionality for organising and maintaining rental property information internally.
- Dynamic property listings
- Database-driven property pages that automatically render within consistent, professionally designed templates.
- Property portfolio showcase
- Sections highlighting current investments, managed rentals and available homes.
- Property management dashboard
- A user-friendly WordPress admin that simplifies listing updates and day-to-day site management.
- Photography & galleries
- Integrated galleries so buyers and renters can explore each property in detail.
- Availability management
- Flexible controls for updating information, pricing and availability as the portfolio changes.
- Lead generation & contact integration
- Strategically placed inquiry options for buyers, renters and investors, including a hero contact form.
- Scalable architecture
- A content structure built to absorb additional properties, rental listings and future expansion.
- On-page SEO & performance
- Optimised property pages, metadata and location-focused content with faster loading and smoother navigation.
Services provided
- Web Design
- WordPress Development
- Custom Real Estate CMS
- Property Listing Management
- Dynamic Property Pages
- Mobile Optimization
- On-Page SEO
- Lead Generation
